Liko started the way most good ideas do somewhere between the school run, a pile of washing, and that daily moment of getting the kids out the door and into something that actually feels good to wear.

We’re Beck and Jase, a blended family of five with three kids between us, and we built Liko around the life we’re living right now. Jase is a builder practical, hands on, always thinking about how things work and how to make them better. I work in customer service for an international logistics company, and I’ve always cared about the little details that make people feel looked after. That same mindset is what I bring to Liko: creating pieces that feel special, are easy to love, and leave families feeling confident and supported.

 

I’ve always loved dressing the kids in clothes that look cool but still let them be kids trendy, comfortable, and made to move. Jase took that idea and added his builder brain, which is where one of our most loved features came to life: a discreet hidden AirTag pocket. With only two sets of eyes and three busy kids, the thought of losing sight of one is one of our biggest fears. The pocket was created for that extra layer of reassurance when life gets loud, fast, and a little chaotic. The pocket however is completely optional but an added bonus to every shirt. 

Everything we make is designed in house from start to finish our designs, colours, prints, and the overall feel of each tee. We’re intentional about every detail because we want these to be the shirts your kids reach for again and again.

Outside of Liko, you’ll find us doing what we love most camping, fishing, and chasing fresh air whenever we can. Those weekends away, the sandy feet, the snack stained smiles, the “just one more adventure” that’s the heart of this brand.

Our mission is simple, to help create lasting memories. We want Liko tees to be there for your kids moments big or small because the best clothes aren’t the ones that sit in a drawer. They’re the ones that get lived in, loved hard, and remembered

 

More than anything, we truly appreciate your support. We can’t wait to keep providing great customer service and creating a product the whole family genuinely loves

Much love,
From our tribe to yours
Beck & Jase

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